Revenue calculator
What does a website nobody finds cost you?
Your customers search for exactly your services every month. Whoever does not show up for those searches leaves the enquiries to competitors. Work out the order of magnitude for your business.
Your untapped potential
CHF 1,300 to CHF 5,600 per month
Over a year: up to CHF 67,000.
That corresponds to 5 to 19 enquiries per month that currently go to more visible competitors.
How the number adds up
- 300 local searches per month in your area.
- Of those, 75 to 135 visits with a top ranking (25 to 45 percent click share).
- That turns into 5 to 19 enquiries (6 to 14 percent enquiry rate, because these visitors searched for exactly this).
- At 35 percent closing and CHF 850 order value, CHF 1,300 to CHF 5,600 per month remain.
Model calculation with sourced benchmarks for search volume, click shares, enquiry and closing rates. No guarantee, but a realistic order of magnitude. Sources below.
Turn more of this potential into revenue.
We strengthen your online presence where your customers are searching and turn that visibility into enquiries. That helps close the revenue gap currently going to more visible competitors.
Common questions about revenue potential and SEO
How can I calculate how much revenue my website is missing?
The revenue calculator estimates the gap using search volume, potential clicks, enquiry rate, closing rate and order value. This gives you a realistic, non-binding range instead of an invented single figure.
What does SEO actually deliver for a Swiss SME?
SEO makes your business visible for searches with clear buying intent. That brings qualified visitors, enquiries and reservations without paying for every click. Movalanche builds the technical foundation and dedicated pages for the searches that matter.
How can I win more customers through Google in my area?
Dedicated pages for specific services and locations are key, supported by a well-maintained Google Business Profile. Movalanche identifies what customers in your area search for, prioritises the strongest opportunities and builds pages that turn visibility into enquiries.
Sources
- BrightLocal, Local Search & Consumer Behaviour: 46 percent of all Google searches have local intent, many lead to a visit within 24 hours.
- Google/Ipsos, consumer insights: 76 percent of people who search for something nearby on their smartphone visit a business within a day.
- Backlinko, Google CTR study: the first three organic results together capture around two thirds of all clicks.
- Ruler Analytics, conversion benchmarks across 5 million conversions: websites convert around 5 percent of visitors into qualified enquiries on average, depending on the industry.
- Smart Insights, e-commerce conversion benchmarks: online shops convert around 2 percent of visitors into buyers on average.
How the revenue calculator works.
For local businesses the basis is the monthly search volume of your sector within a 10 km radius: searches like «emergency plumber» or «restaurant terrace» plus a place name. Whoever ranks at the top for these searches typically reaches 25 to 45 percent of the clicks. That is exactly what our work targets, with two levers: dedicated subpages for every relevant search query bring the clicks, conversion-optimised landing pages turn them into enquiries. We calculate the enquiry rate per sector, because someone searching «restaurant terrace» books far more often than a random visitor.
For online shops it is not the region that counts but your traffic, and traffic can grow substantially with SEO and content over time. The calculator uses two levers: a better conversion rate on today's traffic, and realistically more qualified visitors over about twelve months. Together they give a range instead of false precision. You can add the real numbers to your request.
The free website check shows you in one minute how technically fit your website is. And if you want the concrete numbers for your business: